Fitflop was launched in 2007 and was designed and created by collaboration of expert bio mechanists named Dr David Cook, Darren James and Marcia Kilgore. The positive reaction from the public resulted in further designs and styles to suit everyone’s individual needs from flip-flops to cosy ugg boots.
The secret of the phenomenal footwear is the microwobbleboard that is incorporated into the mid-sole of each pair of FitFlops. The low-density midsection of the sole creates a slight destabilisation that challenges your muscles every time you walk or run wearing Fit Flop shoes. These features make your legs work harder than they would if you were to wear normal shoes or trainers.
FitFlops can now be purchased around the world and come in an array of colours and designs for men, women and children. Rojo stock a wide range of men’s and women’s fitflops shoes and sandals. So take a look now at the great range at Rojo, you won’t be disappointed.
